Rockall Marketing created an integrated CSR campaign for Intercounty which was very sector specific to this chain of estate agents. It added a heart to an industry often reviled.
On a practical footing it converted old route masters buses into temporary respite, dining and sleeping accommodation to the homeless.
The buses also served as massive 48 sheet hoardings roaming the A road and motorways of the UK with the company branding prominent and the benevolence of the campaign in association with Shelter in full view.
The campaign afforded huge PR opportunities; involved staff and partners as volunteers, provided hospitality to key channel partners but most importantly improved the lives of over 20,000 homeless during the first phase of the campaign.