INTERCOUNTY CSR 

 

Rockall Marketing created an integrated CSR campaign for Intercounty which was very sector specific to this chain of estate agents. It added a heart to an industry often reviled.

 

On a practical footing it converted old route masters buses into temporary respite, dining and sleeping accommodation to the homeless.

  

The buses also served as massive 48 sheet hoardings roaming the A road and motorways of the UK with the company branding prominent and the benevolence of the campaign in association with Shelter in full view.

The campaign afforded huge PR opportunities; involved staff and partners as volunteers, provided hospitality to key channel partners but most importantly improved the lives of over 20,000 homeless during the first phase of the campaign.

 

 

CONTACT STEVE ROCKALL

rockall.marketing@outlook.com

07592 109 626

01462 435 939 or 01462 236 193

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