GRISTWOOD & TOMS CSR
Rockall Marketing created an integrated CSR campaign which would enhance the mindshare in public sector procurement departments .
At its core was an hospitality event, delivered under their overarching CSR strategy.
It not only improved morale, generated awareness, enhanced staff retention & attraction and left a lasting legacy for a fantastic cause.
Managed by Rockall Marketing events management teams it alleviated the time and pressure from their marketing & sales teams and HR departments.
Thus proving that aligning a corporate social event with core business ethics with additional environment benefits is not an oxymoron.
Gistwood & Toms used their 40th birthday to set the benchmark for future events, which as mentioned enhances staff loyalty and recruitment.
The value of the event and effect far exceeded the cost, most of which was offset against tax liabilities.