JHJ SHEET METAL DIGITAL MARKETING
CONTACT STEVE ROCKALL
07592 109 626
01462 435 939 or 01462 236 193
Rockall Marketing worked with
JHJ SHEET METAL to generate new business.
Like any small company the attraction of new business is fundamentally important in a balanced strategy alongside the retention and growth of existing clientele.
Identifying prospective clients who purchase within your sector is key, segmented by: how often they purchase your services/products, at what price/lead times/quality, at what frequency, from which suppliers, governed by which procurement procedures based in a serviceable proximity from your headquarters.
We devised an on-line 5 phase strategy:
ACQUIRE A TARGET DATABASE
DESIGN AN OFFER
SELECT THE MEDIUM
FOLLOW UP LEADS
CONVERT TO BUSINESS
Once we had utilised data-mining to establish a list of prospects it was just a question of using bespoke triggers embedded in the initial communications to create engagement.