Ø Organizations are increasingly mindful of the impact that their operations have on society at large, which require more than token CSR measures

 

Ø CSR today is virtually omnipresent, socially responsible companies ensure that this "consciousness" permeates everything they do

 

Ø CSR determines that company’s move beyond insular interests toward the wider demand of improving society

Ø Cone Communications and Echo Research  2015 reveal CSR is now a reputational imperative, 90% of consumers likely to switch to brands that support a good cause, given similar price and quality

Ø 90% of consumers are more likely to trust and be loyal to socially responsible businesses,  also consumers would pay a premium for products linked to a charity

Ø According to Edelman’s 2013 Study, 68% of consumers say they would buy products from company’s supporting good causes

Ø The CSR Index indicates that in FMCG sector 88% of consumers would refuse to buy products from companies with bad CSR 

Ø UK Corporate Governance Code specifically concerned with CSR recognises that a company’s duties extend beyond its shareholders

Ø Companies Act 2006 requires directors to have regard to community/ environmental issues include them in their Business Review

Ø 2007 ‘Socially Responsible Investment Guidelines’ ask that the annual report highlights environmental, social and governance risks

Ø The government sponsors a CSP website, on which it says it has ‘an ambitious vision for UK businesses to consider CSR

Ø 850 of the UK’s top 1,000 companies are ‘committed to improving their positive impact on society’ published in a Corporate Responsibility Index, measuring performance of CSR values

Ø HRMC allows companies to claim Corporation Tax  Relief on their company tax return, providing the deed of gift or sale to the charity occurs within that tax year and only returns your PBBT to zero

NOT ABOUT BAKE A CAKE FRIDAYS …

NOT PAYING 80% FEES TO UNWEILDY CHARITIES

NOT FRAGMENTED EFFORTS DRAINING RESOURCES

 

MUST BE BRAND RELEVANT

MUST CONTAN AN IMMERSIVE EXPERIENCE

MUST LEAVE A LEGACY

CONTACT STEVE ROCKALL

rockall.marketing@outlook.com

07592 109 626

01462 435 939 or 01462 236 193

ROCKALL MARKETING CSR OBJECTIVES

1 Business-based social conscience

2 Distinguishable strategies for change

3 Educate, inform, immerse & motivate all participants

4 Focussed, efficient, endeavour

5 Utilise expertise, resources & participative partnerships

6 Maximise campaign costs and tax efficiency

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