AUTISM ANGELS CSR
Rockall Marketing worked with Autism Angels to achieve funding support for the charity.
Like many small charities, as yet unable to claim lottery funding, the next phase of sponsorship is intrinsic to their survival.
Our role is evaluate the worth of the charity to the prospective sponsor, in terms of: benevolent reflection, consumer promotions, staff immersion, events, HR, PR and fiscal structures to secure tax relief.
We devised a 6 phase strategy:
ACQUIRE A TARGET DATABASE
DESIGN AN OFFER
SELECT THE MEDIUM
FOLLOW UP LEADS
DEVISE A PRESENTATION
CONVERT TO BUSINESS
Once again we utilised data-mining to establish a list of prospects it was just a question of using bespoke triggers embedded in the initial communications to create interest and then commitment from Naming Rights to sub-sector Sponsorship/Collaboration.
