An international Property Development Company with luxury developments in Marbella, Marrakech, Dubai and Miami
Benahavis Hills Country Club, is located near Marbella in the 11th century pueblo village of Benahavis, it features a Gated Development of 103 luxury Villas built into the Mountains in low density in a 600,000m private estate.
Each villa enjoys Concierge Services, Clubhouse, Partial ownership Yachts/Limos/Beach Club/Jet Miles/Golf …
Target Market wealthy second homers, retirees, investor, relocators living in Northern Europe
Via a Integrated Marketing Strategy including Channel Marketing and Strategic Partnerships
Quality Press/Periodicals, Email Campaign, Website, SMO, Database Management/Lead Generation, Exhibitions, Brochures, Flyers, Roadside Hoardings, DVDs, 3D Renders, Signage, Point-of-Sale, Product Placement, Events and Sponsorship
Success 43% sold pre plan, 28% off-plan, 30% deposits taken on 21%
only 8% unsold before any ground was broken!
RUSHCLIFFE DEVELOPMENTS INTEGRATED
An international property development company with projects in Marbella, Marrakech, Dubai and Miami.
Benahavis Hills Country Club, is just north of Marbella within the 11th century pueblo village of Benahavis. A gated development of 103 luxury villas built into the mountains in low density in a 600,000m private estate.
Each villa enjoys not only, stunning, elevated views of the Mediterranean, contemporary architecture, first grade finishes, 800m built space, landscape gardens, infinity pools… but also: concierge services, clubhouse, partial ownership yachts/limos/beach club/jet miles/golf membership …
The target market was: wealthy second homers, retirees, investors, relocators living in northern Europe. The development was promoted utilising an integrated marketing programme involving key channel partners, PR, events and database eshots with effective immersion experiences.
Also quality national press, periodicals, website, SEO/SMO, CRM/lead generation, exhibitions, brochures, flyers, roadside hoardings, DVDs, 3D renders, signage, point-of-sale, product placement and sponsorship and celebrity endorsers.
Live Like a Lion… not a Gazelle was the campaign tag line unassamedly selling lifestyle aspirations over actual concrete and views: supported by 5 lifestyle movies distributed to the discerning target market, deploying an emotive methodology of key closing triggers.
The Corporate Identity was very inspirational within the target cohorts who received presentations in their own domains (homes, clubs, offices) prior to evocative site inspections and use of virtual CAD tools to create bespoke versions of their intended villas.
Success 43% sold pre plan, 28% off-plan, 30% deposits taken on 21%, only 8% unsold before ground was broken!