Campaign concepts for Jigsaw 24
Europe’s Largest Apple Reseller
Its Great to be NON PC Campaign
A marketing programme aimed at emergent B2B network sectors, persuading, CFOs. COOs & IT Directors to avoid the black box default switch and choose networked Macs as a viable alternative despite the increased adoption cost!
Why? because Mac interacts with most staff’s home office equipment and social media, and because employees were more likely to have used Macs in higher education, and because their efficiency and desirability makes employer more attractive to prospective staff within the four key target sectors, Media, Education, Finance and Prosumers.
Jigsaw 24 offered a range of turnkey & preflight testing options for all specialist workstations and high bandwidth infrastructures in conjunction with an Employee iPad Scheme from Jigsaw24, with deployment of 250 iPads or above, utilised as a ‘Trojan Horse’ in front of a series of motivational incentives.
In a climate where wage increases are scarce (or non-existent…), providing iPads to employees was a fantastic way to improve morale and make the workforce feel empowered and in control of their work.
The Jigsaw 24 team, ‘once inside’ would take a look at clients current equipment, processes and working practices to establish a plan for how best to integrate supporting Apple technologies.
Where appropriate offering onsite proof of concept to enable fulfillment of all aspirations. We devised all pre-launch marketing, dedicated web purchasing portals, HR and payroll interface, Jigsaw 24 supplied device configuration and tech support and beginners workshops and tutorials - which achieved 99% approval ratings.
We had about a 90% take up of the iPad offer… …I’ve never been in a room with hundreds of people presenting opportunities and had that many hands go up that often” Guardian News & Mediaopportunities and had that many hands go up that often Guardian News & Media